T.Loop’s Cecilia Hjertzell Featured on Data Center Sales & Marketing Institute (DCSMI) Podcast
Earlier this summer, T.Loop's CSO & CMO, Cecilia Hjertzell, was interviewed by the video podcast Data Center Sales & Marketing Institute (DCSMI), which focuses on sales, marketing, and go-to-market strategies within the rapidly expanding global data center industry.
At T.Loop, we’re working to define a new industry standard for data centers, transforming them from energy guzzlers into key players in the green transition. This ambition is also why, at T.Loop, it made perfect sense to merge the roles of marketing and sustainability. It’s about understanding the business landscape, ensuring that our concept is verifiably sustainable, and, not least, actively driving these issues through our communication and marketing efforts. It’s a natural process for creating impact and driving change.
In IT—whether a company is developing software or hardware—there’s still a widespread belief that IT is inherently climate-friendly.
“We don’t have any environmental impact—we’re a software company.”
This mindset needs to change, and we need to create awareness about the true extent of our industry’s climate footprint. In her interview,
Cecilia highlights these issues to contribute to the broader shift that’s necessary across many levels.